About Us
We've been on both sides of the table.
EasyMVP was built by two people who understand what it takes to turn an idea into a real product, and what founders actually need to get there.
Aizat Mustapa
Co-Founder · Technical Lead
Aizat is a civil engineer by training who spent the early part of his career with a Fortune 500 company before relocating to Brisbane in 2013. He moved into the public sector, specialising in Project and Program Assurance and Governance, where he sharpened his ability to think systematically about risk, process and delivery.
A self-taught developer and SaaS product owner, Aizat has built and run his own products from scratch. He doesn't just write code; he understands what it takes to ship something real and get customers using it.
Melati Kamaruddin
Chief Marketing Officer
Melati brings more than 15 years of experience across marketing, communications, brand, reputation, stakeholder engagement, content strategy and editorial leadership, with a strong focus on the technology sector.
Her career spans tech, agency, publishing, corporate and not-for-profit environments, where she has helped organisations communicate with clarity, credibility, and commercial impact. She has contributed to the growth of multimillion-dollar businesses including Vision6, Ikara and Ideal Introductions.
At EasyMVP, Melati brings a sharp editorial eye, strong commercial instinct and a human-centred approach to marketing. She is passionate about building brands people trust and creating communication that connects with the right audience.
Why EasyMVP
Built by founders, for founders.
We started EasyMVP because we saw too many great ideas stuck at the idea stage. Not because they weren't good enough, but because getting software built was expensive, slow and opaque. Traditional agencies charged too much, took too long and handed over designs instead of products.
With Aizat's technical and governance background and Melati's brand and communications expertise, we combine what most development shops are missing: the ability to build something solid and help you position it. The result is a fixed-price, 4-week MVP that's ready for real customers on day one.
Ready to build with us?
Book a free 30-minute scoping call. No obligation, no fluff.
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